Is Instagram free? Free with a Catch.
Pricing: Instagram's core social features are free; Instagram Plus and Meta Verified are separate optional subscriptions (Verified spans Standard $14.99, Plus $49.99, Premium $149.99, Max $499.99/month), and the wide raw range also covers Stars gifting and other digital purchases. Optional paid features: Instagram Plus (Meta One) ($3.99/month); Meta Verified (4 tiers) ($14.99 - $499.99/month); Stars & other purchases ($0.19 - $10,000.00 per item).
Instagram's core social network—posting, Stories, Reels, messaging and browsing—is usable without paying. The tradeoff is a heavily ad-supported experience, with ads increasingly interrupting normal browsing for some users.
- Core posting, messaging and browsing remain free
- Large social and creator ecosystem
- Users frequently praise the overall experience
- Reviewers report increasingly intrusive ads in Stories and browsing
- Account suspensions and recovery problems frustrate some users
- Teen-account controls can be difficult to change
Instagram's core social features are free; Instagram Plus and Meta Verified are separate optional subscriptions (Verified spans Standard $14.99, Plus $49.99, Premium $149.99, Max $499.99/month), and the wide raw range also covers Stars gifting and other digital purchases.
- Posts & Stories
- Reels
- Messaging
- Explore
- Instagram Plus (Meta One)$3.99/month
- Meta Verified (4 tiers)$14.99 - $499.99/month
- Stars & other purchases$0.19 - $10,000.00 per item
Little moments lead to big friendships. Share yours on Instagram. —From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into on Insta®. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite Creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies - https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety